In 2008 Leicester Square (London) was populated with 5000 paper pigeons as part of an advertising campaign produced by HSBC and agency RMG Connect
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| The importance of details - Origami pigeons perched on the gate |
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| Picture taken from the HSBC Cultural Exchange Website |
Unfolding the origami would reveal a discount vaucher for the exhibition "China Design Now" at the V&A.
RMG Connect favoured origami to clarify the common myth that the Japanese created the art of paper folding, when in fact it is an ancient Chinese art.
At Anar-chic we love to take a look at ordinary things executed in extraordinary fashion...we love it when you choose to think outside the box and "do things your own way".
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